Follow your passion!
Do what you love!!
You hear these platitudes all the time. And it’s widely accepted as truth.
It’s also terrible business advice.
The chances are, if you love something, once you make it into a business your interest and passion for it will dwindle. It’s human psychology.
Just because you love ice cream doesn’t mean you should get into the ice cream business.
Forget following your passion. To succeed in business, you need to have a solid plan. And serve a market hungry for the solutions you offer to solve their problems.
I started selling on Amazon as a way to give myself more freedom. It produces a semi-passive income stream for me that allows our family to live a comfortable lifestyle.
But selling on Amazon in my own seller account isn’t my main source of income any longer.
In fact, if I lost my Amazon account today, I’d still make a great income without it. I also manage seller accounts for other brand owners for a share of the profit and help small business owners grow their sales online.
The reason I’m still selling on Amazon at all myself still is that my business is mostly automated and I have suppliers I represent that I can order from automatically without much effort. I wouldn’t want to be out scanning stuff in stores and spending hours of my time packing up products any longer. I’d have moved on long ago if this were a requirement every day.
SHOCKER: Selling on Amazon isn’t my passion. It’s an income stream.
You know what I’m passionate about? Having complete control of my schedule and spending time with my family, having fun and, you know actually having a life!
It’s not personal. Amazon is a massive, corporate beast that gives zero f*cks about me or any other third-party sellers at the end of the day. So I shouldn’t care about them either, other than a way to make an additional income stream.
I don’t need to ask a master (aka boss) for time off work and take vacation time whenever I feel like it.
And I don’t need to be in the office for 7 am, or fight a herd rush hour traffic sheeple.
But to get to this point, I had to do the boring stuff and still do. But the business hours are part-time and my time following my passion is full time. The opposite of what the corporate world teaches!
I will show how to create a boring, yet successful Amazon business of your own in my training bundle. It’s so boring, you’ll be able to outsource 90% of it to others once you get things going. Then you’ll have far more time to spend time on your passions.
I leave you with a favourite story by Heinrich Böll. that sums up my lifestyle. It’s simple, yet profound. It serves as a nice reminder that the life we dream of can be had without millions in the bank.
An American businessman was standing at the pier of a small coastal Mexican village when a small boat with just one fisherman docked. Inside the small boat were several large yellowfin tuna. The American complimented the Mexican on the quality of his fish.
“How long did it take you to catch them?” The American asked.
“Only a little while.” The Mexican replied.
“Why don’t you stay out longer and catch more fish?” The American then asked.
“I have enough to support my family’s immediate needs.” The Mexican said.
“But,” The American then asked, “What do you do with the rest of your time?”
The Mexican fisherman said, “I sleep late, fish a little, play with my children, take a siesta with my wife, Maria, stroll into the village each evening where I sip wine and play guitar with my amigos. I have a full and busy life, senor.”
The American scoffed, “I am a Harvard MBA and could help you. You should spend more time fishing and with the proceeds you could buy a bigger boat, and with the proceeds from the bigger boat you could buy several boats, and eventually you would have a fleet of fishing boats.”
“Instead of selling your catch to a middleman you would sell directly to the consumers, eventually opening your own can factory. You would control the product, processing and distribution. You would need to leave this small coastal fishing village and move to Mexico City, then LA and eventually NYC where you will run your expanding enterprise.”
The Mexican fisherman asked, “But senor, how long will this all take?”
To which the American replied, “15-20 years.”
“But what then, senor?”
The American laughed and said, “That’s the best part. When the time is right you would announce an IPO and sell your company stock to the public and become very rich, you would make millions.”
“Millions, senor? Then what?”
The American said slowly, “Then you would retire. Move to a small coastal fishing village where you would sleep late, fish a little, play with your kids, take a siesta with your wife, stroll to the village in the evenings where you could sip wine and play your guitar with your amigos…”
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