5 Amazon VAs to Boost Your Brand
Ecommerce has become such a lucrative business over the years that business owners have started to take notice. Nowadays, more and more people are trying their luck running an online store hoping to take advantage of ecommerce’s sudden resurgence. Amazon, the ecommerce juggernaut established by CEO Jeff Bezos, is at the forefront of this revolution. And with billions of dollars in revenue, it’s no surprise that more and more Amazon stores are opening left and right.
Launching an Amazon store and keeping it running, however, is no easy task. It requires hard work and dedication. But more importantly, you’ll need a lot of help. The good news is that freelancing is also undergoing its own revolution. With experienced virtual assistants offering very specific skills for Amazon businesses, you can get all the help you need.
So which Amazon VAs do you need to boost your brand and keep the business running? Below are 5 basic Amazon VAs to boost your brand.
Every online business, regardless of its nature, requires excellent customer service. Customers need someone to answer their most important questions about your products and services. They need someone to guide them and clarify any confusion they may be having.
It’s crucial to be able to hire someone who communicates in pretty much the same way as you do. It doesn’t matter if it’s via email, chat or voice. Your customer service representatives represent you and the business when speaking to customers. They are your voice and customers also speak to you through them.
Moreover, whether it’s via email, chat or voice, you’ll need someone who has the ability to deal with difficult customers and situations and process refunds, among other things.
Another important skill you need to look for in a customer service representative is their ability to manage customer reviews. Review management is crucial especially when you’re starting to build a brand.
Your brand should be able to respond to positive reviews and find a way to address and minimize negative reviews. Customer service representatives play a big role in making this happen through great communication and excellent people skills.
People skills are not that common. If you want your customers to keep coming back and remain loyal to your brand, good customer service is essential.
2. Content Writer
It’s been said that content is king, and for a good reason. Good content not only helps you keep in touch with your customers, it also helps you build a relationship with them.
The key is to be able to get the services of a VA who understands the brand and the products well enough to produce outstanding content. This Amazon VA will be in charge of enhancing your product lists with informative yet keyword-rich product descriptions. They also know how to create social media posts and copy that encourages people on Facebook or LinkedIn to take interest on your brand and content.
You’ll also need the help of a professional writer to take care of your social media outreach via platforms like GroupHigh or Blogger LinkUp. Social media outreach is crucial for businesses because leveraging the popularity and reach of an influencer within the same niche is a proven tactic to increase your reach.
Professional writers produce engaging and value-packed content. They’re good at research and understand what the customer needs. They know how to write content that’s easy to consume, leaving customers wanting more with every sentence they read.
You’ve got your hands full running the business and time is not something you have the luxury of. Having a reliable content writer taking care of all the writing tasks mentioned here should not only ease the load, but should also help attract people towards your brand.
3. Product Photographer
We all know how visual most people are, and this plays a crucial role not only in the online world but also when it comes to buying decisions.
Good product photos are essential for attracting potential customers and eventually converting them to sales. This is the reason why you need to have an experienced product photographer as part of your Amazon business.
You need someone who has a good eye for beauty. Someone who has the ability to capture attention-grabbing photos of your products. This individual knows how to capture and present each product at the right angles to make them instantly attractive to the buying public.
Apart from the artistic aspect, you want to hire someone who understands Amazon’s guidelines on images. You’ll also need someone who knows how to take advantage of the much talked about AR (Augmented Reality) View. This new feature gives potential buyers a preview of what a product would look like in their homes or other spaces. If you can get someone who has the skills and ability to produce quality images for this feature, you’ll be putting your business in a great position to grow and become successful.
Running a business in the online space requires an experienced and skilled graphic designer. We’ve mentioned how important visuals are when it comes to anything online in terms of brand following and sales. If there’s one thing you should prioritize in running an online business, it should be getting noticed.
Social media and the internet as a whole is a noisy world. Standing out is something every online business struggles to accomplish. If you want people to start buying your products, you have to get their attention immediately.
Apart from grabbing people’s attention, a good graphic designer should understand your products enough to create stunning graphics that reflect the brand’s authenticity and quality. This Amazon VA should also be able to communicate your product’s benefits and other selling points through the graphics that make up your website.
The right person should not only be skilled in creating graphics, but should also know the psychology behind the shapes and colors that comprise your web page.
Marketing is perhaps one of the most important aspects of running an online business. It’s how you reach more people and put your products in front of the right pairs of eyes.
In the online world, there are several different ways to market a brand or product. This is why having an experienced marketer will make a ton of difference. You need to look for someone whose skills go beyond product promotion. This Amazon VA should understand customers and their buying behavior to figure out the best way to sell your products.
This Amazon VA should also understand how to create and run a successful PPC or Facebook Ads campaign. This requires first identifying the right demographics and goes all the way down to choosing ad placement that converts.
A marketer should also be knowledgeable in brand response research, especially if your business is a startup. You need this strategic campaign approach to drive a response through your brand building activities and use these responses to further build your brand in a continuous cycle.
It will also go a long way to have someone who’s familiar with data analytics. This will help you determine when you need to adjust your pricing, combat counterfeiters, and block other sellers if necessary.
When looking for the right marketer, you need to focus on someone who has a deeper understanding of the psychology of selling. How to promote and where to promote has a lot to do with how to get inside a potential customer’s head. It’s a huge advantage to have someone who knows how to perform in-depth research on possible strategies that can be employed to achieve all these goals.
Great leaders hire people who are better than they are. This couldn’t be any truer when it comes to running an Amazon business. While it may be tempting to try to do it all, your job as a business owner goes beyond writing content, running PPC campaigns and answering customer inquiries. Do what you do best, and leave the rest to VAs who are experts in their own areas of concentration.
Hiring VAs who are considered experts in the abovementioned skillsets is not only going to be the more productive choice, but it will also be a worthwhile investment. You don’t have to do it all when you have specialists who can do it better. Hiring these experts puts your business in a better position to succeed.
If you haven’t hired VAs for each of the important skills mentioned, this is the best time to do it.
Connor Gillivan is a serial eCommerce entrepreneur and an expert in online hiring, eCommerce, and bootstrapping businesses. With his first eCommerce business, he sold over $20 million worth of product and managed over 60 freelance workers. He is now the co-founder and Chief Marketing Officer of FreeeUp.com, the hands-on hiring marketplace connecting hundreds of online business owners with reliable, pre-vetted remote workers. He is an avid writer on his own site, ConnorGillivan.com, and his business advice can also be found in top publications such as WebRetailer.com. He currently lives in Denver, Colorado.
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